Nokia'nin CEO'su Stephen Ellop'in Nokia calisanlarina yolladigi memo'nun bir kismi Apple ve Google ile ilgili. Bu kisim aynen soyle:
Rakiplerimiz bizi simdiye kadar hic olmadigi kadar siddetli bir sekilde tehdit ediyor. Apple, smart phone un ne oldugunu yeniden tanimlayarak ve gelistiricileri kapali ancak cok kuvvetli bir ekosisteme cekerek pazari degistirdi.
2008'de Apple'in $300 uzeri telefonlardaki pazar payi %25 iken, 2010'da %61 oldu.2010'un 4.cegreginde ise gelirleri mukemmel bir sekilde %78 artti. Apple iyi dizayn edilirse kullanicilara cok iyi kullanici deneyimi yasatan yuksek fiyatli telefonlarin satilabilecegini gosterdi. Oyunun kurallarini degistirdi, ve bugun Apple en ust seviyedeki pazari domine ediyor.
Ve buna ek olarak, Android var. Yaklasik iki yil icinde, Android uygulama gelistiricileri, servis saglayicilari ve donanim ureticilerini ceken bir platform yaratti. Android ust seviyedeki pazara girdi, ve su an orta seviyedeki pazarda onde, ve hizla 100 euro altindaki telefonlarin pazRINA ulasiyorlar. Google endustrinin yeniliklerini de beraberinde barindiran buyuk bir guc haline geldi.
Orjinali:
... there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem. In 2008, Apple’s market share in the $300+ price range was 25 percent; by 2010 it escalated to 61 percent. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range. And then, there is Android. In about two years, Android created a platform that attracts application developers, service providers and hardware manufacturers. Android came in at the high-end, they are now winning the mid-range, and quickly they are going downstream to phones under €100. Google has become a gravitational force, drawing much of the industry’s innovation to its core.